About Us

Poridheo.com – Where Every Weave Breathes

At Poridheo.com, we celebrate the elegance of handloom sarees and the artisans who bring them to life. Founded by Sanjukta Bhattacharjee and Supratik Bhattacharjee, Poridheo is a tribute to India’s timeless textile heritage. More than just a saree brand, Poridheo is a heartfelt movement — one that connects tradition, sustainability, and storytelling.

Discover the Soul of Poridheo

Our Story: A Journey Woven Through Continents

While travelling to over 20+ countries, Sanjukta and Supratik discovered a universal fascination with traditional Indian sarees. Everywhere they went, hand-woven sarees inspired curiosity and admiration. This global recognition sparked the vision to create a platform to honour India’s weaving traditions and share its splendour with the world.

Thus, Poridheo was born, not as a business, but as a promise to preserve and promote the artistry of Indian handloom sarees.

Our Mission: Preserve, Empower, Celebrate

Honouring India’s Weaving Legacy

Soul of Poridheo is rooted in preserving ancient loom techniques, celebrating the artistry of weavers, and delivering ethically-made sarees to a global audience. Each saree is crafted to order, ensuring freshness, authenticity, and a personal connection between the artisan and the wearer.

Empowering Indian Weavers

We directly collaborate with 1,000+ artisans across Bengal, Bihar, Odisha, and Assam. By removing intermediaries, we ensure fair wages, dignity, and long-term sustainability for the communities that uphold India’s weaving heritage.

When you choose Poridheo, you empower families, preserve skills passed down through generations, and support a deeply ethical fashion model.

Our Sarees: A Curation of India’s Finest Weaves

Each saree at Poridheo is handpicked to reflect the rich cultural diversity of Indian textiles. Our collection includes:

Bengal Cotton Sarees

• Lightweight and breathable
• Perfect for daily elegance
• Inspired by Bengal’s fertile deltas and poetic traditions

Bhagalpuri Silk Sarees from Bihar

• Luxurious, radiant, and timeless
• Reflects centuries of silk craftsmanship
• Ideal for festive and formal occasions

Odisha Hand-woven Ikat Sarees

• Intricate patterns and vibrant colour palettes
• Known for unique double ikat techniques
• Represent the precision and creativity of Odisha’s loom culture

Assam Linen Sarees and Mekhela Chadors

• Raw, earthy textures
• Ethereal drapes that echo Assam’s wild spirit
• A seamless blend of heritage and sophistication

Each saree tells a story — woven not by machines, but by hands steeped in memory, skill, and reverence.

Ethical Fashion: Freshly Woven

At Poridheo, we believe in slow fashion and sustainable practices. Every saree is freshly woven and made-to-order. Our sarees are never stored in warehouses or pulled from factory lines.

This commitment ensures:

• The saree carries the weaver’s most recent creative vision
• Customers receive garments that are unique and soulful
• Reduced waste and lower environmental impact

For the Modern Custodian of Heritage

Poridheo is for women who wear their heritage with pride. She knows that tradition is not frozen in time — it evolves, just like she does. Our sarees are for those who understand that what they wear reflects who they are and what they stand for.

When you wear a Poridheo saree, you wear:

• Pride in culture
• Support for artisans
• A voice against fast fashion

Why Choose Poridheo?

Ethical Sourcing

• Direct artisan partnerships
• Fair-trade practices
• Zero middlemen

Cultural Authenticity

• 100% hand-woven sarees
• Regional craftsmanship celebrated
• Each saree tells a local story

Fresh and Sustainable Fashion

• No warehouse inventory
• Made-to-order production
• Lower carbon footprint

Social Impact

• Supports education and livelihood in artisan villages
• Keeps ancient traditions alive for future generations
• Builds a global community of handloom advocates

Our Vision: A World Draped in Living Heritage

We envision a future where handloom sarees are worn daily, not just for weddings or festivals. We dream of a world where every drape celebrates:

• Human craftsmanship
• Cultural pride
• Artisanal dignity

We want to make sarees accessible, meaningful, and modern, without sacrificing heritage.

Join the Poridheo Movement

Every time you choose Poridheo, you do more than wear a saree. You become part of a story, a revival, a conscious shift in fashion. You uplift communities, preserve history, and drape yourself in something sacred.